How often scores update

Trust Scores recalculate automatically once every 24 hours. This daily cycle picks up new reviews and the latest available data for all four factors.

Daily recalculation

The system runs a full recalculation for every listed site each day. It reads the latest data for all four factors - user reviews, security and trust, popularity, and transparency - and produces an updated score.

Most daily changes are small. A single new review or a minor data update moves the score by a point or two at most. You see the updated score the next time you visit a site's profile page.

What triggers larger changes

Several things can cause a noticeable score shift between daily runs:

• A batch of new reviews - if a site receives many reviews in a short period, the user reviews factor adjusts quickly.
• Security features added or removed - enabling two-factor authentication or dropping buyer protection changes the security factor at the next run.
• A traffic shift - a sizable change in monthly visitors moves the popularity factor.
• Editorial review - our team can adjust a site's baseline when significant new information comes to light.

How the underlying data is refreshed

Different data sources refresh on their own cadence, and the daily recalculation always uses the latest available:

• Community reviews update continuously as people post them.
• External review ratings (such as Trustpilot and Google) are refreshed on a regular cycle.
• Traffic data is refreshed periodically (monthly).
• The Trust Score itself recalculates daily from whatever data is current.

If our team finds outdated or incorrect information about a site, the site's profile is updated and the next daily recalculation reflects the correction.

Viewing score history

Each site's profile page shows its current score and the date of the last update. Factor-level breakdowns let you see which areas changed. For a full explanation of what each factor measures, see How Trust Scores are calculated.